The London Sperm Bank has launched an app, believed to be the first of its kind in the world, which allows women to order sperm samples online.
After picking their ideal donor using a range of variables including nationality, occupation and weight, women pay £950, through the app, for the sperm, which is then delivered to the clinic where she is being treated.
If their ideal donor is not immediately available, the user can set up a wish list which will alert them when someone with the desired attributes makes a donation.
“You make all the transactions online, like you do anything else these days,” said Dr Kamal Ahuja, scientific director of the London Sperm Bank.
“This allows a woman who wants to get a sperm donor to gain control in the privacy of her own home and to choose and decide in her own time. We think this is the first of its kind in the world.”
A new app has been launched allowing women to browse sperm donors online and place an order via a fertility clinic (file picture)
London Sperm Bank Donors, pictured, said the £950 service is the first of its kind
Much like online dating apps, it also includes a biography of the potential father containing their educational history, job and personality traits.