On Monday, Facebook announced it was going to crack down on fake news sites that use its ad services to profit off hoaxes.
One of the ideas Zuckerberg presented Friday indicates that the company wants to go further in “disrupting fake news economics,” and is considering more policies like the one it just announced, along with stronger “ad farm detection.”
Another promises stronger detection of misleading content. “This means better technical systems to detect what people will flag as false before they do it themselves,” Zuckerberg wrote.
News Feed can already make some guesses about whether a post is authentic based on the user behavior around it. On Friday, Zuckerberg specified that Facebook currently watches for things like “people sharing links to myth-busting sites such as Snopes” to determine whether a post might be misleading or false.
Zuckerberg didn’t go into specifics about what more Facebook might be looking to do on this front.