Levi’s Sends A Message To Gun Owners



Levi’s brand hates gun owners openly.

Via Tell Me Now:

Levi’s Strauss & Co., the jeans company, is coming out strong against gun owners. In fact, President and CEO Chip Bergh issued a statement that he doesn’t want guns in his stores even if the state allows open carry.

Bergh issued an open letter on LinkedIn. Here’s just a taste of what he wrote.

Providing a safe environment to work and shop is a top priority for us at Levi Strauss & Co. That imperative is quickly challenged, however, when a weapon is carried into one of our stores. Recently, we had an incident in one of our stores where a gun inadvertently went off, injuring the customer who was carrying it.

So, while we understand the heartfelt and strongly-held opinions on both sides of the gun debate, it is with the safety and security of our employees and customers in mind that we respectfully ask people not to bring firearms into our stores, offices or facilities, even in states where it’s permitted by law. Of course, authorized members of law enforcement are an exception.

But he didn’t stop there.

With stores in Paris, Nice and Orlando, and the company’s European headquarters in Brussels, I’ve thought more about safety in the past year than in the previous three decades of my career because of how ‘close to home’ so many incidents with guns have come to impacting people working for this company.

We know that the presence of firearms in our stores creates an unsettling environment for many of our employees and customers. We also know that trying to enforce a ban could potentially undermine the purpose of the ban itself: safety.

Full story: Levi’s Sends A Message to Gun Owners – Bad News for Them!


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Cody King

Founder at The Real Strategy, Lowest Priced Advertisements, and Counter Globalist Operations. AKA LesTadO CodIcuS /@opImeme Follow me on Facebook.